With a Google Ad Grants account, you create ads to show on Google Search. Many charities find that professional management actually increases their overall efficiency while delivering significantly better results. Professional managers translate complex Google Ads data into clear, actionable insights that show exactly how your grant is supporting your charity's goals. This expertise can be the difference between securing your grant in weeks rather than struggling for months. Experienced Ad Grants specialists have successfully navigated this process for hundreds of charities. However, Google Ad Grants specialists bring dedicated expertise that most charity teams simply don't have time to develop internally.
- Ad Grants provides access to $10,000 USD of in-kind advertising every month for text ads.
- Even with comprehensive guides available, the process requires technical knowledge, attention to detail, and understanding of Google’s specific requirements that can take months to master.
- Charities are given a free marketing budget to attract new audiences and drive them to their websites.
- Whether your goal is to attract new donors, promote events, educate the public, or grow your email list, digital ad space is prime real estate — and Google is offering it to nonprofits for free.
- The restrictions encourage charities to create targeted, useful ads that genuinely help people find the services they need.
- Catch up on long email threads with concise summaries of the key points.
There are a few Google hoops to jump through to qualify and maintain the charity PPC grant funding. Then explains the important steps required to overcome the problems, before requesting Google reactivate your charity PPC account. The program gives sagaspins casino registration qualified organisations up to $10,000 (around £7400 – Sept 2025) free advertising spend per month.
Don't Miss Out On The Free Charity Fundraising Support And Resources
Your ads should showcase what makes your charity unique and include a strong call-to-action. After receiving pre-qualification approval, it's time to build your account. Once Google approves your Google for Nonprofits account, you'll need to complete a straightforward pre-qualification process. Before you apply, make sure your charity is based in a country where Goole Ad Grants is available, and that you meet all other eligibility requirements. To request a ‘Google for Nonprofits’ account, you must be a charitable organisation in good standing, and meet the full eligibility/pre-qualification requirements in your country.
Not enough time to manage Google Ad Grants yourself?
If you’re not registered with them yet then it’s easy to set up an account. If your organisation meets those requirements then please move onto step two. Failure to comply with any of these terms will result in the automatic suspension of your account. Targeting keywords or using destination URLs that promote hatred, intolerance, discrimination, or violence is strictly prohibited.
What Is the Google Ads Grant?
At Impact Funding Solutions, we help nonprofits apply, manage, and maximize the Google Ads Grant as part of our comprehensive grant and fundraising support services. For example, a food bank could target keywords like “food pantry near me” or “how to donate to a food bank,” directing users to their donation or volunteer pages. The Google Ads Grant provides eligible nonprofit organizations with $10,000 USD per month in in-kind advertising through Google Ads. Now, we reach thousands of new visitors every month — and our online donations have nearly doubled.” — Rachel P., Development Director of a mid-sized youth nonprofit in Colorado Yet despite its incredible potential, research shows that only about 1 in 4 nonprofits take full advantage of the Google Ads Grant, and many don’t know it even exists.
How much does Google Ad Grants actually give you?
- However, it is a very sophisticated system, so there’s no way I could run an account as well as a professional.
- “We secured a 100% boost in the number of donations with Ad Grants.
- The Google Ad grant for charities is a monthly credit of US$10,000 (about £7,500), and a daily spend limit of US$329.
- Long-tail keywords are longer and more generic phrases that user is more likely to search when they are closer to a point-of-purchase.
- Here are some examples of campaigns that you might consider running (and you can have multiple campaigns at the same time)
- Here at Granite 5, we have helped lots of charities obtain Ad Grants and manage them on their behalf.
- The application process is notoriously challenging, with many organisations facing rejection or delays.
With time and data, you can then determine which ad has the best CTR. Click-through rate (CTR) is a metric that measures the number of clicks advertisers receive on their ads as a ratio of the number of impressions. Thinking of your service in this context can help give you ideas for keywords. Think of the WHAT, WHO & HOW that your charity offers. When pondering long-tail keywords answering questions should be your best friend. Match types can have a major impact on your account’s performance.
Long-tail keywords are longer and more generic phrases that user is more likely to search when they are closer to a point-of-purchase. Then look at how campaigns can be further broken down. Structuring your PPC campaigns and ad groups by type makes your outreach more effective.
Organise Campaigns Into Categories
Meeting requirements such as a 5% click-through rate, approved keywords, and proper conversion tracking ensures accounts remain active. Helping to expand your current selection of keywords to include in your ad campaigns. With successful management, your charity and its causes can reach new users, donors, volunteers and campaigners. Here are some examples of campaigns that you might consider running (and you can have multiple campaigns at the same time)